Let us talk about Indian cars. When you look into a buyer’s guide of Indian cars you will come across endless boring shapes those seem to have been designed by a Human relations manager. Just have a look at their interiors, it is pretty much as you would expect, hopeless. We are not talking about luxury cars, sports cars, tidy roadsters, super cars or brilliant cars by any means. This is India. Here all the form follows the function. All the cars here do not perform very well, nor are they well made either. If they add buttocks to a hatch and name it an entry level sedan it will sell well, they say. Or they can even shave an SUV and name it a saloon. A box sitting on a suspension with a stupid engine and good efficiency figures is the best car for people over here. Here number of occupants is of more concern than the engine capacity. They do not worry if a car corners like a hippo. They save some money by getting a variant that is not equipped with ABS and Airbags. As a result the Indian roads look something much worse than mind-numbingly boring. There is an advertisement not to mention the firm; the manufacturer claimed the car had cruise control, ABS, traction control and parking sensors. The car was said to be loaded with technology. Some cars in eighties had these technologies. So is it the manufacturers or the customers those can be blamed? Actually both must be blamed. It is not that the engineers do not have brains, they use it differently rather. All cars sold in India are engineered to be sold at a better price, rather than be sold as a better car. Let us put it this way. If you compare a typical car running on Indian roads and a world class car, the Indian car will be half as good but will cost a third or even less. So, why not sell cars here that are almost as good as the best European cars and cost half as much as per that equation. So you get my point. Indian automobile market is brilliant in its own way. What we need to do is scale up things a bit. The reason why other Asian countries are thriving is they sell better cars than Indian companies that are cheaper than European cars. India being a beautiful country deserves much better cars than it has if not better then Europeans. All we now want is cars that are half as well engineered as the Porsches and Beemers, a third as passionate as Ferraris and Lambos, a fifth as well made as Mercedes and Nissans, a tenth as lovable as Mustangs and Astons and priced as good as the Indians. I will be the happiest man if the Indian roads become what they deserve to be.
Its boring!
July 24, 2008 · 6 Comments
Categories: Design · Fashion · India · Roads · Technology · automobiles · cars · lifestyle
Tagged: Writing
6 responses so far ↓
Karthik Swaminathan // July 25, 2008 at 1:48 pm |
There are already those cars in India but the only problem is the price. One main reason is that every damn part is imported and assembled here in India.
Even in the other countries, most of these SUV (sports utility vehicles) are pretty much costly for their style and performance. Maybe its not possible after all to bring the prices down, but to uplift ourselves to the cars’ status and buy it..
PS: Ferrari does a background check on its buyers before it sells a piece
shyam venkatesh // July 25, 2008 at 3:20 pm |
Country being beautiful has very little connection with cars being of high standard. I would say, even county roads in Britain are better than our highways. Do you know that there are over 30 porsches in Mumbai, so far only few have been sighted on road. People are afraid to take out sports cars on road. Those cars are merely status symbols in our country.
The average car buyer is not interested in going 0-60 in 4 sec. He wants an economical car, pretty comfortable for a family of 4. Our population hasn’t yet risen enough appreciate a beautiful car like a Porsche. Companies will deliver only what the people want. Will you buy a 60000 pounds car and feed it petrol for 5km a litre?? How many in India can afford it??
The target population in India is the middle class mainly. So companies tend to stuff in more gizmos onto a 1.5 litre car and call it a sports car!! BMW recently opened up a showroom in Chennai. Their target must be to sell a few tens in this year.
There are neither roads nor people to buy hi-fi cars in this country. It will take a few more years for it to happen.
AM // July 26, 2008 at 12:17 am |
I completely agree with shyam venkatesh. Your post is economically flawed. Did you know people in America are willing to take the smallest car available, without bothering about the facilities, just to beat reduce spending on petrol… In restrospect, your post, to be optimistic, is only half complete.
vijay // July 27, 2008 at 12:52 pm |
You people think that I mean India needs hi fi cars. I do not!!
I agree that porches are impractical here. What I am trying to say is cars must have some character and can be better made as well. Manufacturers can make interesting cars like SWIFT rather than a boring INDICA. Indian companies like tata know to make something really cheap, why not make some thing interesting. My car can reach 100 in two weeks, but it must not be boring.
Some cars are safe, some are fast, some are comfortable, some are beautiful, some are tidy, some are tough and some are brutal. Indian cars are what? Why all the manufacturers can’t make focussed cars? We need simple engineering.
vijay // July 27, 2008 at 12:55 pm |
Read my posts named DIET, COMPLEX GREEN, CARS FOR ALL and CONCEPT CAR. you will understand my ideas better. I tell you again, I do not want costly cars at all.
Momianono // February 12, 2009 at 2:49 pm |
Hey Everybody!
All of the current talks of the breaking of the economy and loss of jobs has been driving most americans nuts!
I started searching everywhere for some way to get help and discovered that the government gives free grants.
What I would like to know is…. does anyone know what website I can find free grant application at?
Thank You!
__________
How Much Does Beyonce Weigh